In the current and predictable future, the social relationship among people is getting more and more virtual and ephemeral; and people seems to be more and more detached to the physical experience, but drown to the social media.
While this appears to be dystopian, it also creates an ever-existing powerful and efficient bonding among people - a new mechanism of clubbing. It can reach any corner of the world within seconds, it can modifier the world within days. These clubs expande, reshape, merge, explode; they transform so fast that they are shapeless and boundaryless, but we haven’t yet notice that they also need physical space to be accommodated.
Even though many believe that our dependency to internet has heavily weaken the bonding between people and physical contact, the challenge of designing this #influenceclub is to create a threshold between online and offline world, to influence not only its direct users - the influencers, but the broader audience.
While we believing internet will flatten the world with equality and credibility, it actually spreads lopsidedness in a radiant mechanism, from which millions of online clubs form, and a new elite class emerges. Hashtag is a basic language in this mechanism, a fast track to reach all roles in this digital hierarchy. This #influenceclub is designed to be a new architectural type for the new elite, for the non-physical space, for how we clubbing today.
The hashtag is the key tool in this new clubbing mechanism. A hashtag lives in social media. A hashtag is a keyword. A hashtag is a passphrase. A hashtag is an invitation. A hashtag is a branding. A hashtag correlates. A hashtag documents. A hashtag creates a niche.
This #influenceclub aims at multiply the power of the hashtags, by engaging the nodes - influencers, to affect millions of clubs.
The club space contains a series of interactive live stream houses, that also works interactively in space between them. It is entirely wrapped by a grid system of filming, recording and livestreaming equipments, tailored to the group that choose to expose themselves in exchange for influence. Yet it is not just a doll house for reality show.
As a business entity, it works closely with earned and paid influencer marketing strategy, and creates its own profit model. On one hand, the audience pays by second to virtually participate the influencer events of the seasonal biggest hits; one the other hand, people pays to become influencer. Based on this mutuality, the #influenceclub will be a hub of the influencing power, a gateway between digital and physical world, a new type of architecture for modern clubbing.
